Skip to main content


Insuretech Connect Asia 2024

Sue  Baek

Sue Baek

AVP, Asia Distribution, MetLife Asia

Sue is AVP of Asia Distribution, MetLife Asia. Based in Singapore, she drives Digital Distribution Excellence improving distribution capabilities via digital transformation and agent digital experience management.

With +20 years of professional career, Sue has worked at various insurance companies both of Life and P&C in different geographic areas of Asia. She headed Digital Strategy Department at Tokio Marine Asia working with 9 markets for strategy development and execution. From 2016 to 2018, Sue was based in Hong Kong working at AXA Asia driving Customer Experience programs for 14 Life and P&C entities. Prior to that, she held multiple responsibilities at AIG Korea for 11 years; Head of Digital, Head of Direct sales & marketing, and so on.