Theresa Lin currently serves as the Senior Vice President of Corporate Planning Department in Cathay Life Insurance, where she is in charge of mid-long term transformation strategy, e.g. digital transformation, customer experience transformation, ESG execution, strategic communication, marketing planning and new business innovation.
With 16 years of her career in Cathay Life, she has a great deal of experience from new era insurance fields, such as Data and Intelligence Department, Digital Marketing & Planning Department, and Digital Transformation Office. Also, she had oversaw the Digital Transformation Office in the parent company, Cathay Financial Holdings Company. As a result, she brings extensive experience of transformation strategy, including optimizing the existing operation, finding innovation opportunity, and developing new business model from the perspective of Group Company.