As Co-Founder of Onsurity, Kulin Shah aims to tap India's missing middle through the start-up's universal healthcare coverage. With that, he spearheaded the launch of India's first monthly subscription-led employee healthcare platform, solely dedicated to SMEs and emerging businesses . They partnered with 2000 businesses that can now avail benefits across Insurance, Telehealth, Outpatient expenses, and Wellness, all under one app. Armed with 14 years of experience in launching and driving business P&L, category and product management, brands partnerships, growth, business development and venture capital, Kulin attempts to tap India's Missing Middle with Onsurity's offerings through more trusted distributed partnerships. This is part of the start-up's larger vision of providing social security with affordable health solutions.