Lee Yen leads FWD Group's agency, partnership, independent financial advisor, proposition, and digital commerce functions. Prior to joining FWD in January 2024, Lee Yen was Chief Executive Officer, HSBC Life Singapore. She has over 30 years of industry experience, including a decade at AIA in roles such as Chief Distribution Officer and Chief Customer & Marketing Officer. Lee Yen is a Fellow of The Institute of Actuaries and the Life Management Institute.