Sasitharan Krishnan has over 25 years of experience in the insurance distribution vertical, specialising in the development and management of omni-channel retail distribution. His expertise spans across various domains including Affinity, Bancassurance, DMTM, and Embedded distribution. He is recognised for his expertise in crafting innovative distribution models that prioritise cost-effectiveness, efficiency, and customer experience for global companies through pioneering insurance and reinsurance frameworks. Sasitharan possesses a wealth of global distribution experience, leveraging cutting-edge technology to establish affinity partnerships with eCommerce partners.