Mr. Taeyun Kim is currently serving a Vice President, Head of Digital Marketing Business, Samsung Fire & Marine Insurance.

SFMI, the biggest non-life insurance company in Korea for several decades, launched online business in 2009 and was the only player in the channel until late 2015.

Since the establishment, SFMI is also leading online insurance market, and Taeyun, as a founding member of digital business, played key roles in building strategies and exploring new area of business from the early stage.

Before leading digital marketing business, he led digital technology, digital strategy and operation, and digital sales.

He also has experience of working in Malaysia to explore South East Asia insurance market, so very well-known about the market circumstances across Asia.

He attained his Master’s Degree in KAIST (Korea Advanced Institute of Science and Technology), one of the most prestigious universities in Korea, with a major in Industrial Engineering.