In our conversation with Ekine Akuiyibo, Chief Business Officer from Socotra, we explored challenges startups face when working with major insurers, mainly dealing with the slower process due to risk aversion. The key lesson learned over the past year was the importance of coexistence and integration with existing systems while enabling new technologies. Looking ahead, the focus should be on defining practical use cases to drive progress in the industry, leveraging emerging technologies like generative AI in 2024. Adaptability, collaboration, and problem-solving remain essential for insurtech success.