Yuda Wirawan, Chief Marketing Officer at JAGADIRI, highlights that customers have become more risk aware, especially during the pandemic era. As a result, there is an increased understanding of the importance of insurance protection for life, health, and belongings. The growth in purchasing insurance online has been encouraged by building relevancy and efficacy through content marketing campaigns. Looking forward to 2024, the focus will be on improving the customer journey, providing more relevant products and solutions, and enhancing the overall customer experience to meet their evolving needs and expectations.