Yusuke Nakamitsu, Chief Distribution & Strategy Officer at Dai-ichi Life, shares his impression of the industry in 2023, noting that there have been some difficulties due to interest rate fluctuations and increased focus on customer protection by regulators. However, he predicts that from 2024 onwards, the industry will shift its focus to customer experiences and centricity, leading to a transformation in the business model to drive sales and improve customer satisfaction. Nakamitsu emphasizes the importance of data centralization for seamless service and efficient administration. He also highlights the significance of creating a hybrid model that combines human touch and digital capabilities to provide the best customer experience.