David Broom
Chief Client and Distribution Officer,
Sun Life Asia
David Broom was appointed Chief Client and Distribution Officer for Sun Life Asia in July 2023. In this role David oversees five core areas of responsibility: Client Experience & Marketing; Distribution Excellence; Data & Analytics; Corporate Communications; and Client Value Propositions.
David joined Sun Life in April 2022 as Chief Client Experience & Marketing Officer, Asia, leading the development of Sun Life's brand, marketing, client insight and experience capabilities across Asia to support business transformation and development.
Prior to this, David was Group Chief Officer - New Business Models at FWD Insurance. He was with the insurer in Singapore for six years, joining in 2016 as head of the D2C business and CMO, Singapore. During his time there, he led the digital and eCommerce businesses across the FWD Group and built the company's D2C business while partnering with banks, agents, and brokers to broaden the company's eCommerce footprint.
David joined Sun Life in April 2022 as Chief Client Experience & Marketing Officer, Asia, leading the development of Sun Life's brand, marketing, client insight and experience capabilities across Asia to support business transformation and development.
Prior to this, David was Group Chief Officer - New Business Models at FWD Insurance. He was with the insurer in Singapore for six years, joining in 2016 as head of the D2C business and CMO, Singapore. During his time there, he led the digital and eCommerce businesses across the FWD Group and built the company's D2C business while partnering with banks, agents, and brokers to broaden the company's eCommerce footprint.