Gideon Hurwitz is the CEO and co-founder of Forgettable, a digital-first insurtech helping Gen Z and Millennials manage, understand, and close their insurance gaps. While investing and banking have embraced digital transformation, insurance still often feels agent-led and fragmented, creating friction for a generation that values self-serve tools, instant clarity, and digital-first experiences.
Forgettable brings that modern CX to insurance: one app for everything, from unified policy management to AI-powered summaries, coverage visualisation, and lifestyle-aligned protection.
Backed by Antler, the platform is starting with health and travel, expanding across P&C into pet, gadget and SME micro-covers.
Previously, Gideon co-led the Accenture FinTech Innovation Lab in London and brings 10+ years in digital innovation and venture strategy. He's passionate about making the pain of insurance forgettable by building intuitive, transparent experiences- no dense PDFs, no back-and-forth calls, just clear cover and the ability to buy what you need in minutes, anytime.