As CEO, Heena brings over 20 years of experience in operations and technology, with a strong focus on HR outsourcing and shared services across various functions including customer service, accounts payable, retirement, transitions, and flex and broking operations in the Employee Benefits and Insurance industry. She provides strategic, financial, and operational leadership for the company and works closely with the senior leadership team to drive business success.

Heena has spent a significant portion of her career partnering with multinational companies to manage operational performance and client deliverables. She specializes in developing, streamlining, and documenting processes while delivering client-focused services. Heena is Six Sigma Green Belt certified and has successfully enhanced efficiencies in existing processes through automation, resource management, new technology implementation, and process simplification across the Singapore, Malaysia, and Hong Kong regions.