)
)
Ken Kusunoki
Professor,
一橋大学／Hitotsubashi University
経営学者。一橋大学PDS寄付講座・シグマクシス寄付講座特任教授。専攻は競争戦略。企業が持続的な競争優位を構築する論理について研究している。著書として『楠木建の頭の中 戦略と経営についての論考』（2024年、日本経済新聞出版）、『絶対悲観主義』（2022、講談社）、『逆・タイムマシン経営論』（2020、日経BP、杉浦泰との共著）、『ストーリーとしての競争戦略：優れた戦略の条件』（2010、東洋経済新報社）などがある。
Ken Kusunoki is a Specially-Appointed Professor of Strategy at Hitotsubashi University. His research focuses on the logic of sustainable competitive advantage. He is the author of several influential books, including the best-selling Competitive Strategy as a Story (2010). His recent publications include Inside the Mind of Ken Kusunoki (2024), Positivity of Absolute Pessimism (2022), and Reverse Time Machine Management (2020).
Ken Kusunoki is a Specially-Appointed Professor of Strategy at Hitotsubashi University. His research focuses on the logic of sustainable competitive advantage. He is the author of several influential books, including the best-selling Competitive Strategy as a Story (2010). His recent publications include Inside the Mind of Ken Kusunoki (2024), Positivity of Absolute Pessimism (2022), and Reverse Time Machine Management (2020).