Mohammed Ali Ahmed is the MD & CEO of EFU Life Pakistan with over two decades of experience in the insurance industry. In his earlier role, Ali was the Chief Strategy Officer at EFU Life. He is an Actuary by qualification and started his career at a trainee position, and has risen through the ranks to reach the C-suite. Over the years, Ali has been directly responsible for diverse areas including Actuarial Services, Product Innovation, Investment Fund management, Bancassurance Sales, Corporate Benefits, Marketing & Brand Management, Growth Segments and Digital/Mass Market/Alternative Distribution Channels.  He has actively developed the enterprise level strategy for the organization, working closely with the Board of Directors to define, assess and implement strategies in all business areas of the Company.

Ali is an avid speaker on diverse topics on insurance, risk management, distribution channels, technology, and change management as well as social and economic development.