Nilofer Sohail, General Manager – Channel Strategy & Growth Segments, brings 18 years of experience in life insurance and banking. She drives financial inclusion, enhances financial literacy, and delivers stakeholder value through innovative business models. Her key responsibilities include product management, exploring emerging markets, and developing alternative distribution models. Nilofer focuses on digital and paperless insurance solutions for millennials and young adults, and she established a business support and analytics division to enable data-driven decision-making.

She oversees the wellness segment, promoting happiness and well-being alongside traditional insurance services, and has recently expanded into the retail health segment, advocating for accessible health solutions for all.

Nilofer serves on the boards of Pakistan Microfinance Network, Microinsurance Network (Luxembourg-based), and SadaPay, contributing strategic insights to advance financial inclusion and simplify banking services in Pakistan.