More than 20 years' experience in vary of industries (banking, creative agency, pay tv business, to insurance). Focusing on strategy & business innovation development, leading sales, marketing, customer management, digitalization & technology enablement. For the last 10 years Yuda has been involved in the development of the Life Insurance business at Asuransi Cigna Indonesia and currently CMO at PT Central Asia Financial (JAGADIRI). Yuda has professional certifications of Certified Risk Management Officer (CRMO) and Certified Risk Governance Professional (CRGP) as well as certification in the field of Direct & Digital Marketing. JAGADIRI has won various awards since its leadership such as Product Innovation Awards, Digital Innovation Awards, Best Brand Awards, to Best Life Insurance Awards.