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B2B E-Commerce: Turning Credit Risk into a Growth Enabler (ITC Asia 2026)
James Lie, Regional Head of E-Commerce for Asia Pacific at Allianz Trade, explores how trade credit insurance is evolving to support the rapid growth of B2B e-commerce. The discussion highlights how real-time credit decisions, digital buyer verification, flexible payment terms and embedded protection can help e-merchants and marketplaces improve the purchasing experience while managing non-payment risk. It also underscores the importance of API integration and ecosystem partnerships in creating secure, scalable digital commerce solutions.